2 millones de desayunos y meriendas para niñas y niños atendidos por Cruz Roja

Con el reto de conseguir dos millones de desayunos y meriendas para niñas y niños atendidos por Cruz Roja, se ha puesto en marcha la 7ª edición de la campaña “Desayunos y Meriendas #ConCorazón” que se celebrará los días 5 y 6 de abril en toda la geografía española.


Durante estos dos días, se podrá entregar alimentos propios de desayunos y meriendas en el hipermercado Alcampo del Centro Comercial Thader a voluntarios de Cruz Roja, así como a 10 personas voluntarias procedentes de la empresa de diseño, fabricación y venta de productos sanitarios LORCA MARÍN, que participan en esta iniciativa solidaria.


Los alimentos a entregar deben ser no perecederos y a ser posibles integrales y sin azúcares añadidos, como aceite de oliva, mermelada, galletas, leche entera o semidesnatada, frutos secos, cereales de desayunos, cacao en polvo, zumo de frutas, queso en porciones o conservas de frutas al natural.



Por su parte, las empresas organizadoras harán una entrega de 117.000 euros, bien en productos o en importe económico para la compra de los mismos en todo el territorio nacional.


Una vez recogidos y clasificados todos los alimentos, Cruz Roja los entregará a familias en situación de necesidad del municipio de Murcia.


Desayunos y Meriendas #ConCorazón es una iniciativa de Cruz Roja, las empresas de Auchan en España (Auchan Retail España que acoge las enseñas Alcampo y Simply, Ceetrus y Oney) y la Asociación de Cocineros y Reposteros (ACYRE)


Su objetivo es trabajar en alianza, como reza el Objetivo de Desarrollo Sostenible 17 de Naciones Unidas, revitalizando la alianza mundial para el desarrollo sostenible mediante la colaboración público – privada y la sociedad civil para mejorar la calidad de vida de los niños y niñas que viven en situaciones de dificultad, contribuyendo así a la consecución del Objetivo de Desarrollo Sostenible número 2, que hace referencia a poner fin al hambre, lograr la seguridad alimentaria y mejorar la nutrición.


En la campaña celebrada el año pasado se logró recoger 4.068 kilos de alimentos en el hipermercado Alcampo de Thader, lo que supuso 13.561 desayunos.



*Para calcular el número de desayunos y meriendas total se estima un peso medio de 300 gramos por desayuno.



Más información sobre la campaña: http://www.desayunosymeriendasconcorazon.com/

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